Majolica Majorca is one of Shiseido's most popular drugstore brands, and probably epitomises most foreigners' ideas about that 'kawaii stuff wot those Japanese folk like'. Packaging tends to princessy extras, glitter plays a starring role, and the website is a ADD-flash-packed camp dream/nightmare, but they also happen to make some standout products.
Earlier this year, the Puff de Cheek blushes, four mattes(!) in adorable round tin packaging with cute mini-puffs (HK$118 for 7g) were runaway bestsellers across Asia. Only two made it into the permanent line-up, and I've swatched them here alongside the four permanent shades from the Customise Cheeks range (HK$75 for 3g).
All swatches are two swipes layered onto bare arm. Natural light (no, I don't know what going on with my arm hair either... full moon that night perhaps?)
Puff de Cheek first two on left, other four are Customise Cheeks.
Customise Cheek RD255 is another one of those Nars Orgasm dupes, 88 is a lilacy highlighter which has reached cult classic status; both are too frosty for my tastes. PK333 and OR211 are the pretty cool pink and bright coral peach shades you can find in every Japanese line.