It all boils down to this: taste is a verb as well as a noun.
Some see playing with makeup as a series of edits to evolve the ultimate repertoire of 'individualised tweaks' to suit your natural canvas (which for me includes not only physical features but lifestyle and preferences): experimentation is a means to an end, and ultimately taste acts as a concentric force, drawing in the best and discarding the inferior. There is much pleasure to be had in this process of refining -- nothing like a bit of asceticism to sharpen certain aesthetic pleasures.
Excentric is the physical opposite to concentric, and exerts its own pull. It can be thrilling to escape the self through makeup, to let it wear you, to enjoy it as a costume, to throw yourself into a new trend which does not remotely flatter and perhaps most subversively of all, to employ the deliberately deceptive potential of artifice in 'no-makeup' looks, to make yourself look subtly more right for whatever situation.
Ultimately, this hobby is capacious enough to contain both types of potentialities and many more besides; my own keyword of choice sits at an angle to both excentic and concentric tendencies and intersects with both -- eccentric. And, likewise with a long and very English history, amateur with its Latin root amāre, 'to love'.
To pervert Oscar Wilde, lipsticks are both the elements of autobiography and the instruments of fiction.
Two recent looks
1. Inspired by catwalk minimalist trends, dispensing with some of my preferred elements (bright blush and lipstick, dewy skin) and comfort-blanket 'flattering' tricks (curled lashes, mascara, liner, additional shades of eyeshadow to contour and create the illusion of more symmetrical features).
I look bloody miserable because it's fashion, innit?
Kevyn Aucoin SSE SX-01 over blemishes and lips
Suqqu loose powder Natural (not the most matte of powders, but I did the bet with what I had)
KATE brow gel BK-3
THREE dark green cream eyeshadow from 4D palette 02 (top right) applied in a vague haze
2. Experimenting with false lashes (which I've worn less than three times in my life) and an uncompromised mix of stark brights.
Shu Uemura Stage Performer Instant Glow and Nars Sheer Glow Siberia
Lunasol Undereye Concealer 00
Sugarpill Dollipop as blush, taken up to the temples
Sugarpill Buttercupcake, Flamepoint, Poison Plum and Bulletproof on eyes
Shu M White gel liner on waterline
Shu Tutu Flare lashes and Ultimate Natural mascara
Laura Mercier bright peachy pink lip glacé (freebie with Allure Korea)