While I love KATE's eye products, their lip formulations have always seemed like an afterthought and I much preferred those from sister-brand Lavshuca. However, just as Lavshuca eyeshadows have improved beyond all recognition over the last few releases, KATE now seem to be upping their game with this new lipstick.
It does feel luxurious: silky, with just the right amount of slip and more pigment than I'd expected from a Japanese drugstore line -- similar to my beloved Lavshuca Dramatic Memory Rouge. The sleek black twist-up bullets are slim, to make straight-from-the-tube application more precise, and textures are all creams, some with subtle micro-shimmer, but none downright shiny/glossy on the lips. There is a good shade-range (15) almost entirely devoid of concealer nudes, with (typically of KATE) darker and brighter shades than are commonly found in other J-drugstore brands
15 permanent shades, retailing at HK$90 or ¥1470.
All swatches one swipe, pictures taken in bright artificial light (no flash)
glowing review of PK-17, one of the twelve shades currently available on adambeauty for US$13 each.
Shade list for search purposes: RS-10, RS-11, RD-15, RD-14, OR-10, PK-21, PK-22, BE-33, BE-34, PK-17, BE-35, BR-6, RS-9, RD-16, BR-9