First up, Voce, one of the Big Three Japanese monthly beauty glossies, along with the more no-makeup-makeup-obsessed Maquia and my personal (geekier) favourite, Biteki. For September, these three go all out with supplements listing the new collections along with shade names, prices, release dates, details of limited-editionness -- i.e. all the basic things I feel like a knob asking sales assistants about (especially when they have no clue....) -- as well as an array of 'new' looks with the products employing some nuanced little tweaks to make pretty, wearable makeup (which these three mags rarely deviate from -- look elsewhere for your editorial/streetstyle fixes) look fresh again.
Let's start with some tasty new product pics:
|jelly polishes and split pan kohl liners from Addiction|
|cream eyeshadow bases (pencils) and loose pigments from THREE|
|Paul&Joe powder blush duos|
Some more complete overviews from the new collections booklet (this included Euro/American brands as well, so I'm picking and choosing from the Asia-exclusive ones):
|Addiction Desert Rose collection|
|Sonia Rykiel Daisy Duck collection|
|Cosme Decorte AQ MW|
|THREE Fantastic Voyage collection|
N.B. labels: 限定 = limited edition // 本記 Px = this product has been used for a look on page x of this issue.
Some of the looks in question:
|Cle de Peau showcase|
|I'm not usually a heavy-neutrals fan but I do like this end-of-summer burnt blush and black-rimmed eyes spin....|
|...using a THREE gloss, Addiction blush trio as well as new neutrals by Chanel and Dior.|
|much more to my taste: I love the discrete placement of pigment here...|
|...in a look devised by makeup artist Nakano Akemi using Ladurée, Paul&Joe, Chanel etc.|
This is the kind of attention to detail which made me toss all past and subsequent English beauty rags into the bin circa 2006. There are shots of the makeup from different angles, not just one artistically underlit über-flattering 6/7th profile! There are actual words! There are realistic product breakdowns rather than totally random sponsored featured items!
Let's exclaim over a tutorial, one from a series of three on current trends: 'Mode', as opposed to 'Feminine' (flirty flicked liner / soft pink lips / high ponytail) or 'Sexy' (slightly dropped and elongated eye / berry red lips and cheeks / tumbling waves).
|yet another angle showing how the lid-gradation catches the light // other possible products|
And a twelve-step program (!) on the perfect translucent/dewy base, again with the makeup artist's little pop-up pointers:
To be fair, I am cherry-picking the best bits; there be plenty of photoshopped-to-hell ads, vapid diet plans and boring fitness/hair/celeb stuff to wade through too. But somehow less annoying when not in one's native language, as in this How Not To Be Jowly article:
In the UK, you can find Japanese magazines in Japan Centre on Regent's Street or JP Books in the basement of Mitsukoshi next door. Both shops also offer subscriptions by post/collection with a discount.