Laneige Serum Intense is a new formula launched for spring 2014, with twenty vibrant shades and incorporating a so-called 'LED pigment downsizing technology' (....google translate?) to guarantee true, clear colour in an unctuous, high-glide base.
Hopefully these comparison swatches will illustrate this -- see how Mona Lisette and Flare Magenta share a common stained-glassiness? Distinct from the equally loud Guerlain Rouge G Girly, which has a more opaquely creamy brightness. Guerlain Rouge Autos in Reflex [LE Holiday 2013], with its white base, and Chamade, with its soft warm rosiness, look noticeably more muted in contrast (more pastel and soft respectively). In contrast, I said. I know these are all fairly eyeball-searing :D
|all swatches one swipe, except for Mona Lisette, which is two (more for evenness than to build pigment)|
As you can tell, the texture is indeed a serum-like, gel-cream, which melts onto and glides effortlessly across the lips; it borders on having too much slip for me; the formula doesn't bleed / sink into lines / migrate as the even slicker Visée Creamy Lipsticks did, but it can get a little messy on application and entail some cleanup of lipline edges with a q-tip or (as I prefer) a concealer brush. The lightweight, unsticky feel and stained-glass glossiness is very flattering on vertical liplines, giving a subtle plumping effect that looks more modern than a heavier lacquered-glossy finish.
Wear is pretty decent -- much better than you might expect from this glossy a formula. After a meal a strong, even stain is still evident -- Flare Magenta fades to a midtone pink-red. On my very dry, picky lips, this formula is very, very slightly drying, but that's easily mitigated by a thin layer of a waxy balm underneath (which is how I wear 99% of lipsticks), and the formula is pigmented enough not to be sheered out / muted down by a bit of balm.
Scent/taste: thankfully faint (most other Korean brands leave me reeling upon uncapping), slightly sweet and rosy, very quick to fade.
Packaging: the Serum Intense lipsticks come in a fairly sleek, no-nonsense twist-up silver inner tube encased in clear plastic, which again picks up the lit-from-within theme. All edges are slightly rounded, and it's neither obnoxiously heavy nor flimsily light.
|shown here with one of the new Laneige quads in 6 Classy Mood, which I'll review another day|
Disclosure: the Laneige products in this post were sent free of charge for consideration.